Quality Over Quantity: Understanding Subscriber Engagement

Subscriber acquisition methods, especially through pop-ups and recommendations, lead to a varying quality of engagement. New subscribers often opt-in without fully understanding what they are signing up for, resulting in misaligned expectations, as reflected in welcome email responses. High subscription numbers can sometimes mask low engagement, indicated by the disparity between the number of new subscribers and the replies to welcome emails. This inconsistency raises questions about the authenticity of engagement from rapidly increasing subscriber counts, suggesting that a focus on quality subscribers is crucial for meaningful interactions.