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Magic Spoon & Exo: Gabi Lewis and Greg Sewitz
How I Built This with Guy Raz
Scale and Capital Intensity in Building a Resilient Brand
Raising a substantial amount of funding, especially for a new food brand, was a deliberate choice to create a brand that is secure from competition. It's important to note that not all the raised capital went into the business, as a significant portion was allocated to providing liquidity to early investors. Building a brand in the food industry requires substantial investment in machinery and operations at scale due to the capital-intensive nature of the product category, which demands significant capital and resources.
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