How I Built This with Guy Raz cover image

Magic Spoon & Exo: Gabi Lewis and Greg Sewitz

How I Built This with Guy Raz

NOTE

Scale and Capital Intensity in Building a Resilient Brand

Raising a substantial amount of funding, especially for a new food brand, was a deliberate choice to create a brand that is secure from competition. It's important to note that not all the raised capital went into the business, as a significant portion was allocated to providing liquidity to early investors. Building a brand in the food industry requires substantial investment in machinery and operations at scale due to the capital-intensive nature of the product category, which demands significant capital and resources.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner