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User Engagement and Expert Intuition (with Rob Haisfield)
Clearer Thinking with Spencer Greenberg
The Benefits of a Streak Counter
If someone has an 80-day streak in a meditation app, then that means they've meditated 80 days in a row. But if they miss a single day, just a single day,. then they have to start all over again all the way ahead zero. And that can be really discouraging. Like the theory behind streak counters is pretty solid. It's based on this idea that people have lost aversion. They really don't like losing things that they already are.
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