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A Podcast Growth Expert Reveals How To Get Your Most Downloaded Episode Ever
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Identifying Adjacent Niches for Effective Advertising
The key insight from this snip is the strategy of identifying adjacent niches for advertising. Instead of promoting a business podcast on other business podcasts where it can easily get lost among numerous similar podcasts, the suggestion is to advertise on unrelated but relevant podcasts with an audience overlap, where the business podcast would stand out as a unique offering. This approach not only helps in reaching a targeted audience but also presents opportunities for guest appearances, providing a fresh topic perspective and positioning the podcast as an expert in the field.
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