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6 Real Estate SEO Strategies to Attract Sellers | This Week in Marketing

The Tom Ferry Podcast Experience

NOTE

Optimizing Social Media Profiles and Content to Attract Sellers

The first key to consider is evaluating whether your social media presence enhances or diminishes your services when potential customers search for you. Improving content, profiles, pictures, and bios is crucial. To attract prospective sellers who are unfamiliar with you, optimize your content by using location tags on platforms like Instagram, Facebook, and YouTube. Geo-tagging and local hashtags are essential as they convey relevance in a specific area to platforms' algorithms. While many believe hashtags lead to instant fame, they are more about getting discovered by the right audience at the right time. Leveraging local hashtags can help your content reach sellers in need of your services. Trusting the algorithms on social media platforms is also vital as they rely on information to display content to the right audience. Lastly, focus on producing engaging content as platforms heavily feature suggested content, making up a significant portion of what users see on their feeds and explore pages.

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