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#704: How To Have Emails EVERYONE Opens (Which Means MORE Money!) with Founder of Subjectline.com, Jay Schwedelson
The Amy Porterfield Show
Optimizing Email Click-Through Rates
Nineteen percent of clicks in emails tend to go to logos, often diverting traffic from offers, highlighting the need for strategic link placements in messages. The effectiveness of call-to-action (CTA) buttons can be significantly enhanced by using first-person language instead of typical terms like 'register.' Phrasing CTAs in a personal manner, such as 'I want in' or 'get my 25% off,' can increase click-through rates by over 20%. Additionally, CTAs can be longer than one or two words, allowing for more engaging and descriptive phrasing. Testing and optimizing CTA language is a quick and cost-free way to improve email performance across various platforms.
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