The Amy Porterfield Show
#704: How To Have Emails EVERYONE Opens (Which Means MORE Money!) with Founder of Subjectline.com, Jay Schwedelson
Aug 8, 2024
Join Jay Schwedelson, the email marketing maestro and CEO of Outcome Media, as he reveals the secrets to crafting irresistible email subject lines that skyrocket open rates. Discover an easy-to-use tool to boost your subject line effectiveness and learn unique lead generation tactics that put email marketing ahead of social media. Jay also shares strategies for optimizing calls-to-action and emphasizes the importance of ongoing experimentation in email campaigns. Tune in for actionable insights that can transform your email marketing overnight!
40:11
Episode guests
AI Summary
Highlights
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- The effectiveness of email subject lines can change over time, making adaptability crucial for enhancing open rates through experimentation.
- Using tools like subjectline.com empowers marketers to optimize their email subject lines by providing data-driven insights and suggestions for improvement.
Deep dives
The Changing Dynamics of Email Subject Lines
The effectiveness of email subject lines is not static and can shift significantly over time. For instance, a year ago, using the word 'hurry' in subject lines was perceived negatively, while now it can actually enhance open rates. This highlights the importance of adaptability in marketing strategies, particularly in email marketing, where testing different approaches can lead to improved outcomes. The continuous evolution of consumer behavior necessitates a mindset of experimentation and constant adjustment to optimize engagement.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
