The Amy Porterfield Show #704: How To Have Emails EVERYONE Opens (Which Means MORE Money!) with Founder of Subjectline.com, Jay Schwedelson
90 snips
Aug 8, 2024 
Join Jay Schwedelson, the email marketing maestro and CEO of Outcome Media, as he reveals the secrets to crafting irresistible email subject lines that skyrocket open rates. Discover an easy-to-use tool to boost your subject line effectiveness and learn unique lead generation tactics that put email marketing ahead of social media. Jay also shares strategies for optimizing calls-to-action and emphasizes the importance of ongoing experimentation in email campaigns. Tune in for actionable insights that can transform your email marketing overnight!
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Prioritize Subject Lines
- Focus on email subject lines, as they determine whether the email gets opened.
- Without a good subject line, the email's content becomes irrelevant.
Optimize Subject Line Beginnings
- Start subject lines with numbers for authoritativeness.
- Capitalize the first few words and use emojis to grab attention.
Modern Spam Filters
- Emails used to go to spam based on content, like certain words or symbols.
- Now, inbox placement depends on engagement (opens, clicks, replies), not content.