The Amy Porterfield Show

#704: How To Have Emails EVERYONE Opens (Which Means MORE Money!) with Founder of Subjectline.com, Jay Schwedelson

Aug 8, 2024

Join Jay Schwedelson, the email marketing maestro and CEO of Outcome Media, as he reveals the secrets to crafting irresistible email subject lines that skyrocket open rates. Discover an easy-to-use tool to boost your subject line effectiveness and learn unique lead generation tactics that put email marketing ahead of social media. Jay also shares strategies for optimizing calls-to-action and emphasizes the importance of ongoing experimentation in email campaigns. Tune in for actionable insights that can transform your email marketing overnight!

40:11

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Episode guests

Jay Schwedelson

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Quick takeaways

The effectiveness of email subject lines can change over time, making adaptability crucial for enhancing open rates through experimentation.

Using tools like subjectline.com empowers marketers to optimize their email subject lines by providing data-driven insights and suggestions for improvement.

Deep dives

The Changing Dynamics of Email Subject Lines

The effectiveness of email subject lines is not static and can shift significantly over time. For instance, a year ago, using the word 'hurry' in subject lines was perceived negatively, while now it can actually enhance open rates. This highlights the importance of adaptability in marketing strategies, particularly in email marketing, where testing different approaches can lead to improved outcomes. The continuous evolution of consumer behavior necessitates a mindset of experimentation and constant adjustment to optimize engagement.

Optimizing Email Click-Through Rates

01:56

3 Little Ways to Improve Your Subject Lines in Email Marketing

03:00

Engagement Over Earnings

01:10

Intro

4min

Unlocking Email Engagement

8min

Enhancing Email Open Rates with AI-Powered Subject Line Tool

3min

Understanding Email Open Rates and Enhancing Engagement

4min

Personal Growth and Marketing Insights

7min

Innovative Lead Generation Tactics

7min

Maximizing Email Engagement with Effective Strategies

5min

Maximizing Email Marketing Impact

3min

Celebrating 80s Nostalgia: The Excitement of the Guru Conference

2min

How to get more clicks on your offer with the help of an eye-catching email subject line.

You already know enough to make a digital course! Need proof? Use my Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course!

My guest today is none other than the incredible Jay Schwedelson, a true email marketing genius who is here to share his game-changing strategies that will completely uplevel your email game overnight. Jay is the president and CEO of Outcome Media and the founder of the fantastic marketing event company GURU Media Hub.

Today, we talk about:

(4:29) Why the subject line of your email is so crucial and top tips for boosting your open rate
(10:56) A super easy-to-use tool for optimizing your subject line
(17:54) A behind-the-scenes look at how Jay built and collects leads for subjectline.com
(23:45) Understanding social vs. email marketing and actionable strategies to grow your email list today
(28:53) The importance of your call-to-action button
(32:11) How to get FREE access to the best information about the world of email marketing

Listen in because trust me – all it takes is a few minor tweaks to make your emails stand out in a crowded inbox!

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Resources Mentioned in the Episode

Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course

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Do This, NOT That podcast

instagram.com/jayschwedelson

jayschwedelson.com

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