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#112: Thomas Frank – Getting nerdy about YouTube and why he created a second channel

Creator Science

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How to make your videos more engaging

Every piece of content has a job to be done, and it's important to think of content as a worker that you're employing./nEvery piece of content has a specific goal, and it's important to know what that goal is and what the job is assigned to it./nIt's important to make sure that the goals of the content are aligned with the goals of the business, and that the content is driving conversions and engagement.

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