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Answering Your Burning Questions On AI & Marketing
Marketing Against The Grain
Focus on One Platform and Topic for Scaling a Personality-Driven Business
When scaling a one-person personality-driven business, it is crucial to focus on one platform, one point of differentiation, and one topic related to what you sell. By excelling in these areas, you can establish a clear and strong presence in the market. This approach contrasts with the idea of doing all things from day one, emphasizing the importance of prioritizing specific aspects to achieve success and avoid spreading oneself too thin.
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