Marketing Against The Grain

Answering Your Burning Questions On AI & Marketing

Apr 4, 2024

35:03

Snipd AI

Topics discussed include leveraging AI for productivity boosts in content creation, scaling personality-driven businesses, balancing free content and lead gen value, offline marketing strategies for growth, impact of technology on globalization, building personality-driven businesses, content creation strategies, consistency in content creation, cultural competitiveness, and career motivation.

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Quick takeaways

AI tools revolutionize lead generation with valuable content creation.

Passion and persistence drive content creators towards long-term success.

Deep dives

Utilizing Online and Offline Marketing Strategies for Small Businesses

In an increasingly digital world, balancing online and offline marketing strategies for small businesses is crucial. Offline tactics like hosting community meetups or events can help businesses engage directly with customers. While digital methods focus on scalability, offline interactions can provide valuable feedback and personalized experiences for customers. The key is to focus on what drives results, whether online or offline, without worrying excessively about brand cohesion at early stages.

Focus on Building Brand Equity through Results

01:23

Focus on One Platform and Topic for Scaling a Personality-Driven Business

01:03

Introduction

2min

Driving Business Growth Through Offline Marketing Strategies

13min

Exploring the Impact of Technology and AI on Globalization and Communication

2min

Building a Personality-Driven Business

4min

Content Creation Strategies, Reflections on Consistency, and Korean Show Discussion

2min

Exploring Cultural Competitiveness and Career Motivation

10min

Ep. 214

If you think lead gen is dead, then your business is probably dead.

Kipp and Kieran dive into the burning questions the community cares about. Learn more on leveraging Ai for productivity boosts in content creation, the nuances of scaling a personality-driven business, and the fine line between free content and value in lead gen magnets.

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