Marketing Against The Grain

Answering Your Burning Questions On AI & Marketing

14 snips
Apr 4, 2024
The hosts tackle whether lead generation is still relevant in today's marketing scene. They explore how AI can supercharge productivity in content creation and discuss the nuances of building a personal brand. Community feedback is highlighted as a key to enhancing quality and brand growth. Additionally, they share insights on confronting avoidance for better productivity. The conversation underscores the importance of smart tech use and personal branding in adapting to changing consumer expectations.
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ADVICE

Offline Marketing for Small Businesses

  • Prioritize online marketing for scale, such as content creation and automation.
  • Use offline activities strategically for feedback and key customer journey touchpoints.
INSIGHT

Lead Gen and Value Creation

  • The value of free content constantly increases, requiring marketers to adapt.
  • AI tools democratize content creation, raising the bar for valuable lead magnets.
ANECDOTE

Personalized AI Learning

  • Kieran created a personalized AI course for himself after failing to find a suitable paid option.
  • This demonstrates the increasing ability of individuals to generate their own tailored content.
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