42sec snip

Joel Beasley | Modern CTO cover image

#7 Ryan Singer Head of Strategy at Basecamp

Joel Beasley | Modern CTO

NOTE

Causal Segmentation Over Demographics

Understanding decision-making goes beyond demographics; the circumstances and desired outcomes dictate choices. Instead of grouping individuals by static attributes, shift focus to causal segments defined by situational contexts and the cause-effect relationships that influence behavior.

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