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Sowing Viral Seeds in Brand Marketing
Brand marketing thrives on executing ideas with viral potential, even in the absence of a dedicated marketing department. The focus should be on gaining incremental impressions rather than merely meeting expected targets. Successful campaigns can lead to organic sharing and engagement, as demonstrated by bold strategies like provocative billboards that resonate with new audiences. It's important to explore various marketing channels, but efforts must be aligned with clearly defined learnings and an understanding of product presentation. While some channels may not yield valuable insights, the essence of growth lies in the ability to learn and adapt continuously, fostering intuition in marketing decisions.