Acknowledging the negatives of mask wearing, such as discomfort and difficulty breathing, while also highlighting the positives, like protection and preventing hospitalizations, was found to be more effective in convincing strong anti-maskers. By validating individuals' beliefs and showing understanding, it led to a more respectful and non-confrontational approach, reducing polarization and encouraging people to see the other side.
Psychologists usually expect ambivalence to be a driver of political apathy. But a new study appears to show a link between ambivalence in our views and the likelihood that we’ll support extremist actions. Madeleine Finlay speaks to the study’s co-author Richard Petty, professor of psychology at Ohio State University, to find out what pushes people to take extreme actions, how politics could be driving this behaviour and how it could be combated. Help support our independent journalism at
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