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Key events and attribution in GA4 with Dana DiTomaso
Search with Candour - SEO podcast
Align Conversions with Traffic
The percentage of conversions from organic traffic should align closely with the percentage of traffic from organic sources. A significant difference may indicate a problem such as irrelevant traffic or measurement issues. Focusing on meaningful analytics rather than just rank reports can demonstrate a deep understanding of business goals to clients and stakeholders. Using rank trackers is discouraged as they do not provide actual business data signals, such as website traffic and conversions.
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