40sec snip

Life and Art from FT Weekend cover image

Why we love women’s basketball

Life and Art from FT Weekend

NOTE

Empirical Evidence of WNBA's Growth

Empirical evidence, particularly in television ratings, indicates significant growth for the WNBA. The recent game, Liberty Fever, garnered 2.1 million viewers on free-to-air television, double the average of NBA games. Additionally, the viewership of the NCAA championship in women's college basketball was comparable to that of the Academy Awards, highlighting the increasing popularity of women's basketball.

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