Why we love women’s basketball

Women’s basketball is having a big moment. Take this stat: the final game in the US women’s college NCAA playoffs in April had more viewers than the Academy Awards. And those college stars, such as Caitlin Clark, have just brought that rabid fandom to the professional league. The WNBA has seen a huge rise in viewers, ticket sales and fans. So what impact is this having on culture? The FT’s US sports business correspondent Sara Germano brings Lilah to a WNBA game to explore how women’s basketball became so popular, and what it all means.

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We love hearing from you. Lilah is on Instagram @lilahrap. We’re on X @lifeandartpod and on email at lifeandart@ft.com. We are grateful for reviews on Apple and Spotify. And please share this episode with your friends!

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Links (all FT links get you past the paywall): 

– Sara’s article about the WNBA and superstar Caitlin Clark: https://on.ft.com/457HTym

– Here is the WNBA schedule in case you’re considering seeing a game in person: https://www.wnba.com/schedule?season=2024&month=all

– Sara is on X @germanotes

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Read a transcript of this episode on FT.com

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