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Life and Art from FT Weekend
Why we love women’s basketball
Jun 3, 2024
Joining the podcast are Caitlin Clark, a college basketball star, and Sara Germano, FT’s US sports business correspondent. They discuss the rise in popularity of women’s basketball, with the WNBA seeing a surge in viewers and fans. The impact on culture and empowerment of young girls through the sport is explored, along with the importance of fan engagement and community support.
20:44
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Quick takeaways
- The surge in women's basketball popularity is attracting diverse fans and reshaping cultural perceptions of women in sports.
- WNBA's unique style of gameplay emphasizes fundamental skills, competitiveness, and inclusivity, attracting a growing fan base.
Deep dives
The Popularity Surge in Women's Basketball
Women's basketball is experiencing a surge in popularity, with record-breaking TV viewership and star players like Caitlin Clark and Brianna Stewart attracting widespread recognition. The game attended at the Barclay Center featured the New York Liberty facing the Indiana Fever, showcasing the excitement and talent in the league. The diversity in the crowd, ranging in age, gender, and background, highlighted the inclusivity of the sport.
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