Value Creation and Visualization in Business

Creating value in a business involves two fundamental value chains: acquiring customers and serving them. This process can be visualized using basic tools like post-it notes or flow charting. The journey starts with creating awareness through various strategies like ads, trade shows, or outbound sales. It progresses to engaging the customers through content creation, social media, and guiding them to a landing page. The final steps include qualifying leads, assigning them to salespeople, or putting them on drip campaigns. This visualization should not be overly detailed, keeping it concise enough to fit on one whiteboard.