#172: Content Strategy | Building a Brand Strategy and Content Goldmine with Chelsea Castle, Head of Content and Brand at Close
B2B Marketing with Dave Gerhardt
Strategies for Managing Content Backlogs and Engagement
Content creators often grapple with managing numerous half-finished posts and ideas, which can create a feeling of overwhelm. To efficiently handle this, it is crucial to organize and categorize these ideas for both personal and professional use. A common challenge arises when new, spontaneous ideas push existing ones aside, making it necessary to adapt the content schedule frequently. Repurposing older content is an effective strategy, as it can yield substantial engagement and retain relevance over time. Platforms like LinkedIn offer analytical features that enable content creators to assess post performance metrics, such as engagement and reach. With a substantial follower base, it's vital to recognize that a significant portion of the audience may remain untapped, suggesting a strong potential for reposting successful content. The practice of revisiting and reposting high-performing content, even after a duration of 90 days, can lead to renewed engagement, reinforcing the idea that strategic content management can enhance overall audience reach and interaction.
