Thoughts should be posted once to the author's domain and then distributed to various networks through APIs for increased interaction.
WordPress plugins can bring in Twitter replies to tweets, enhancing engagement.
There should be a way for different sites to communicate in a way that mimics the simplicity of monolithic domain architectures.
Posting one thing and syndicating it everywhere may not work as different networks have different preferences and norms.
In episode three of our connectivity mini series, The Verge's David Pierce explores the idea of POSSE and PESOS, two syndication models for posting on the internet that don't rely on a single platform.