The Vergecast The poster’s guide to the new internet
33 snips
Oct 23, 2023 
Mike McHugh, CEO of Flipboard and expert in digital media evolution, joins the discussion on the future of online content. They dive into the POSSE and PESOS models, highlighting the need for decentralization in a world dominated by giants like Facebook. The conversation explores innovative platforms like Micro.blog that prioritize user ownership and the challenges of content publishing across multiple networks. McHugh emphasizes adapting to a more user-controlled internet, where owning your domain is crucial for success and creativity.
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End of the Platform Age
- The internet is moving away from the platform age, where a few companies control posting.
- New, open platforms like Mastodon and Blue Sky are emerging, offering interconnectedness.
POSSE and PESOS
- POSSE (Post Own Site, Syndicate Everywhere) and PESOS (Post Everywhere, Syndicate Owned Site) are two models for online posting.
- They aim to decentralize content creation and ownership.
Origin of POSSE
- Tantec Celleck from IndieWeb created the POSSE concept around 2012.
- He wanted to own his content while still connecting with friends on various platforms.