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The Vergecast
The poster’s guide to the new internet
Oct 23, 2023
Mike McHugh, CEO of Flipboard and expert in digital media evolution, joins the discussion on the future of online content. They dive into the POSSE and PESOS models, highlighting the need for decentralization in a world dominated by giants like Facebook. The conversation explores innovative platforms like Micro.blog that prioritize user ownership and the challenges of content publishing across multiple networks. McHugh emphasizes adapting to a more user-controlled internet, where owning your domain is crucial for success and creativity.
29:26
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Quick takeaways
- Posse and Pasos offer two syndication models for posting on the internet that prioritize owning and controlling one's own content online.
- Posting from one's own website using Posse or Pasos streamlines the process and ensures content is disseminated across multiple networks while driving traffic back to the original website.
Deep dives
The Rise of Posse and Pasos
The podcast episode explores the concept of posting on the internet and how it has evolved. It discusses the changing landscape of social networks and the emergence of more open and interconnected platforms like Mastodon and Blue Sky. The episode introduces the ideas of Posse (Post Own Site Syndicate Everywhere) and Pasos (Post Everywhere Syndicate Own Site) as new approaches to posting. Posse advocates for posting on one's own website and linking back to it, while Pasos emphasizes publishing content on various platforms and pulling it back to the website. The episode highlights the need for a shift away from platform specificity and the importance of owning and controlling one's own content online.
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