The podcast explores the idea of POSSE and PESOS, two syndication models for posting on the internet that don't rely on a single platform. It discusses the emerging platforms such as Mastodon and Blue Sky and their impact on the social media landscape. The challenges of posting content online, including long threads and lack of content extraction, are also addressed. The hosts discuss alternative posting platforms like Micro.blog and the controversy of posting to multiple platforms simultaneously. They emphasize the importance of streamlining the creation of personal websites. The concept of posting content to one's own domain and having it distributed to various networks is explored, along with the potential for reading apps. The podcast also delves into the concept of bundling jobs into one app and the desire for a decentralized internet.
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Quick takeaways
Posse and Pasos offer two syndication models for posting on the internet that prioritize owning and controlling one's own content online.
Posting from one's own website using Posse or Pasos streamlines the process and ensures content is disseminated across multiple networks while driving traffic back to the original website.
Deep dives
The Rise of Posse and Pasos
The podcast episode explores the concept of posting on the internet and how it has evolved. It discusses the changing landscape of social networks and the emergence of more open and interconnected platforms like Mastodon and Blue Sky. The episode introduces the ideas of Posse (Post Own Site Syndicate Everywhere) and Pasos (Post Everywhere Syndicate Own Site) as new approaches to posting. Posse advocates for posting on one's own website and linking back to it, while Pasos emphasizes publishing content on various platforms and pulling it back to the website. The episode highlights the need for a shift away from platform specificity and the importance of owning and controlling one's own content online.
The Benefits of Posse and Pasos
The episode explores the benefits of adopting a Posse or Pasos approach to posting. It suggests that posting from one's own website makes the process easier and more streamlined, eliminating the need to log into multiple platforms and post separately. Both approaches aim to ensure that the content is disseminated across multiple networks, while still driving traffic back to the original website. The episode acknowledges that implementing Posse and Pasos may raise some challenges, such as addressing engagement mechanisms like likes, comments, and reposts, as well as finding ways to aesthetically integrate the diverse content from different platforms on one website.
Challenges and Considerations
The podcast episode delves into the challenges and considerations surrounding the implementation of Posse and Pasos. It highlights the limitations of current platforms and their lack of incentive to facilitate cross-platform posting and content portability. The episode raises questions about the compatibility of content across different networks and the potential for spam-like behavior when posting the same content simultaneously on multiple platforms. It also discusses the need for user-friendly interfaces and user flows, as well as the importance of making the process of owning a domain and managing DNS records more accessible to users.
The Future of Posting
The episode concludes by expressing optimism about the future of posting and the potential impact of Posse and Pasos. It predicts a need for a complete reinvention of the internet, from blogging software to social networks and domain registration processes. The episode acknowledges the slow pace of change but emphasizes the significance of reclaiming ownership over content online. It encourages individuals to secure their own domain names in anticipation of a future where personal websites become the hub for posting and content creation, offering control and independence in the online space.
In episode three of our connectivity mini series, The Verge's David Pierce explores the idea of POSSE and PESOS, two syndication models for posting on the internet that don't rely on a single platform.