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287: Social Media Marketing: 5 Pro Tips for Lawyers

The 80/20 Principle

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The Folly of Chasing Virality on Social Media

On social media, algorithms prioritize keeping followers engaged by showing the most interesting content. While going viral may seem like the ultimate goal, chasing virality can lead to burnout and distractions from simple, successful strategies. Algorithms are constantly changing, making it unpredictable to chase them. Instead, focus on being helpful, friendly, and interesting to maintain success.

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