287: Social Media Marketing: 5 Pro Tips for Lawyers

21 snips

Jul 16, 2024

Discover effective social media marketing strategies for lawyers, emphasizing authenticity over chasing viral content. Learn the importance of relationships in marketing and tips on engaging effectively. Explore content harvesting and sharing strategies, plus insights on AI contract drafting software.

Ask episode

AI Snips

Chapters

Transcript

Episode notes

INSIGHT

Relationships Drive Social Media Success

Relationships are the key to successful social media marketing for attorneys.
Building authentic connections online can scale your referral opportunities significantly.

ADVICE

Engage Your Inner Circle First

Focus your social media content on your inner circle who already know you.
Remind them occasionally about your work, interests, and values without overthinking it.

ADVICE

Be Genuine and Transparent

Always be authentic and let people know the real you.
Share your interests and values casually to help others understand and refer you better.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

Social media marketing is easy and inexpensive if you approach it right. Being authentic is one key to success, but there's another word that's even more important. And that’s what this episode will explain and discuss.

In this episode, you will hear:

Leveraging social media for attorneys
The importance of relationships in social media marketing
The pitfalls of chasing viral content and the value of authenticity
Practical social media marketing strategies (ex. content harvesting and sharing local events)
Tips for engaging effectively on social media

Show Notes

My LinkedIn bio
My Twitter bio
My Instagram bio
Marques Brownlee (the YouTube tech guy)
The Hustle (best place to get interesting content to share on social media)
AllDrafts (contract drafting tool for lawyers)

General Resources

The 80/20 Principle (my email newsletter)
The 5 Pillars of a Tech-Powered Law Practice
The Inner Circle (an online community for law firm owners)

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Thanks to My Sponsor

Smith.ai

Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you’re hiring well-trained, friendly receptionists who can respond to callers in English or Spanish.

If there’s one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of.

Plans start at $210/month for 30 calls, and pricing starts at $140 for 20 chats, with overage at $7 per chat. They offer a risk-free start with a 14-day money-back guarantee on all receptionist and live chat plans, including add-ons (up to $1000).

And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.