
Email Marketing Tactics That Work
Social Media Marketing Podcast
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Optimizing Call to Action Buttons in Emails
The choice between using graphical buttons or links in emails can impact the click-through rates. The key to effective call to action buttons lies in the wording, with using first-person language like 'save my spot' instead of generic terms like 'register' leading to over a 20% increase in click-through rates. This personal touch can significantly enhance the effectiveness of email marketing campaigns.
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