What I learned from reading The Responsible Company: What We've Learned From Patagonia's First 40 Years by Yvon Chouinard and Vincent Stanley.

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When I die and go to hell, the devil is going to make me the marketing director for a cola company. I’ll be in charge of trying to sell a product that no one needs, is identical to its competition, and can’t be sold on its merits. (0:01)

What Patagonia was meant to be (8:25)

Everyone wants to feel useful (11:00)

a short history of companies (14:30)

the definition of meaningful work (26:00)

more human, less corporate (40:30)

Yvon's ancestors and their working conditions (46:00)

the benefits of long term thinking (49:00)

build something useful and don't bullshit (57:00)

Don't do things that have no useful purpose / being bold can lead to new discoveries / we need more small businesses (1:04:00)

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