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How Writing Helped Jason Fried Build an 8-Figure Business
How I Write
Authentic Communication Over Corporate Jargon
Businesses should focus on authentic communication rather than resorting to jargony and empty content. Many companies prioritize selling over having something valuable to communicate, leading to generic and interchangeable messages. Groupthink and conservatism in the business world contribute to dull and uninteresting writing. Companies often neglect investing in skilled copywriters, opting instead to churn out generic 'content' for SEO purposes. However, viewing writing as communication rather than mere 'content' can lead to more meaningful and engaging messages, steering clear of the bland writing that neither the speaker nor others appreciate.
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