
070: Katelyn Bourgoin - Stop Selling Courses & Start Selling These
Nathan Barry Archive
Selling Outcomes Instead of Knowledge in Course Creation
Selling outcomes is more effective than selling knowledge through courses./nProviding tangible and practical resources can make a creator stand out./nIncluding a 90-day launch checklist in a higher-priced package was the most popular item./nFocusing on how to do something and making it simple is important for course creators.
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