3min snip

Negotiate Anything cover image

Simplify Complex Negotiations: Insights from Mark Mirra

Negotiate Anything

NOTE

Simplified Negotiation Strategy

Negotiation strategy involves identifying the type of negotiation involved and utilizing a simple four-phase framework: plan, communicate, propose, and align. Negotiations can be categorized into four types: hard bargaining, concession trading, value creation, and partnership. The majority of commercial deals fall under concession trading or value creation.

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