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UNREASONABLE HOSPITALITY: The Power of Giving People More Than They Expect

The Next Big Idea

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Improving the Check Experience and Unreasonable Hospitality

During their journey to improve the dining experience, the author explores the challenge of presenting the check. They come up with a solution: offering a complimentary bottle of cognac and leaving the check nearby. This gesture prevents guests from feeling rushed and balances the transactional aspect of paying the bill. Another defining moment of their hospitality evolution is when the author hears customers talking about trying a hot dog from a street cart. They surprise the customers with hot dogs served in their upscale restaurant, showcasing the importance of being present, not taking oneself too seriously, and treating each customer as an individual. This experience becomes their guide for providing unreasonable hospitality.

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