Exquisite taste: ruthless cutting and small teams make it impossible for slack

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Apple is famous for having ex exquisite taste around the designed trade, olks. And like copy and face kind of feels like what you're arguing against. Copy and paste like that on a great user experience? How did the the argument evolve? "Well, maybe if had doubled the size of the team, we could have gotten some other things done"

In this wide-ranging conversation from April 2019, a16z’s Frank Chen sits down with Ken Kocienda, a longtime software engineer and designer at Apple from 2001 to 2017, who wrote a book about his career there, called Creative Selection.

They discuss Ken’s unconventional path from freelance photographer to software engineer at Apple, his work on many core products from Safari web browser to iPhone, iPad, and Apple Watch and features like Autocorrect, what it was like to demo new products for Steve Jobs, and more.