B2B Marketing with Dave Gerhardt cover image

#88: ABM, Bringing Sales & Marketing Together To Win More Customers, Busting Silos with Hillary Carpio & Travis Henry from Snowflake

B2B Marketing with Dave Gerhardt

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Data Tools and Tech for Identifying Target Accounts

Data providers like Zoom info are market leaders in TAM identification for building account lists/nAn account-based marketing platform can help measure intent/nThird-party intent data providers like Bambora are also useful for building account lists

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