Second Time Founders cover image

E59 Peter Kazanjy created the playbook on founder lead sales and how to scale your sales org

Second Time Founders

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How to Converge on the Physics of Your Go to Market

Understanding the importance of engaging with many prospects to achieve a desired number of customers, considering win rates and the typical opportunity to close rate. Recognizing the circularity of closing deals often influenced by pricing. Balancing win rates and pricing to align with the go-to-market strategy is crucial in the founder-led selling motion.

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