
E59 Peter Kazanjy created the playbook on founder lead sales and how to scale your sales org
Second Time Founders
How to Converge on the Physics of Your Go to Market
Understanding the importance of engaging with many prospects to achieve a desired number of customers, considering win rates and the typical opportunity to close rate. Recognizing the circularity of closing deals often influenced by pricing. Balancing win rates and pricing to align with the go-to-market strategy is crucial in the founder-led selling motion.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.