One successful tactic for attracting new listeners to a podcast is by creating a quiz related to the podcast's topic. For example, a podcast about entrepreneurship could create a quiz about someone's entrepreneurial style. At the end of the quiz, the podcast can provide a playlist of the top 10 episodes for the listener based on their entrepreneurial journey. This tactic has been successful in generating new leads and subscribers. Additionally, the quiz can continue to live on different channels and be promoted on the podcast to continuously attract new listeners. By focusing on building sustainable content and promoting the podcast through various channels, such as Facebook ads or LinkedIn ads, a podcast can fill the leads pipeline and drive more downloads and subscriptions.

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