Online Marketing Made Easy with Amy Porterfield

#615: The Power of Focusing on Your Core Competencies: INBOUND 2023 Replay

Oct 12, 2023

43:40

Snipd AI

Amy Porterfield has a fireside chat with Kyle Denhoff, HubSpot's Director of New Media, discussing the importance of email lists for online businesses, building authenticity on social media, focusing on core competencies for success, growing an audience through podcasting, and building an engaged team. They also explore strategies for audience building, content creation, and strategic planning in the world of digital courses and online businesses.

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Quick takeaways

Consistency in podcasting, particularly in releasing weekly episodes, is crucial for driving audience trust and engagement.

Creating digital courses can be a valuable way to offer educational experiences, engage a wider audience, and introduce them to your core products or services.

Deep dives

The Power of Consistency in Podcasting

Amy Porterfield highlights the importance of consistency in podcasting, explaining how committing to releasing episodes on a weekly basis significantly improved the growth of her podcast. She shares how consistently providing valuable content builds audience trust and engagement, ultimately driving the podcast's success.

Sharing Scars Instead of Scabs

01:00

How to Get More Downloads and Subscriptions on Your Podcast

01:13

Introduction

4min

Transitioning from Corporate Job to Accidental Entrepreneur

14min

Using Email Marketing and Webinars to Build and Sell

2min

Providing Value and Introducing HubSpot Sales Hub CRM

3min

Shifting Consumer Behavior and Transitioning to Shorter Video Content

3min

Focusing on Core Competencies and Building a Community

16min

EXCLUSIVE: My fireside chat with HubSpot’s Director of New Media, Kyle Denhoff

HubSpot’s INBOUND Marketing & Sales Conference is an absolute treasure trove of knowledge that’s jam-packed with insights on marketing, sales, business, and all the latest trends that are shaping our world.

And guess what? I had the incredible opportunity to take the stage at the 2023 event for a fireside chat with Kyle Denhoff, HubSpot's very own Director of New Media.

We dove deep into the tried and true strategies of cultivating a thriving online community and forging a path to entrepreneurial success.

In this episode, you’ll hear me spill the tea on everything that’s helped me create a highly profitable digital course business that I love, including:

Why creating an email list is crucial for online businesses (plus growth strategies that have worked for me)
What I do to build authenticity and connection on social media
Why focusing on your core competencies is the key to long standing success
My biggest takeaways from growing an audience through podcasting
The dos and don’ts of building a highly engaged and happy team

… Plus much, much more!

Tune in right now to hear an insightful conversation about all-things audience building, content creation, and strategic planning in the world of digital courses and online businesses.

Enjoy!

Visit the show notes!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

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