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Costco

Acquired

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Jeff Bezos and Jim Sinegal's Coffee Date

  • In 2001, Jeff Bezos and Jim Sinegal had a coffee date at a Starbucks in Bellevue, Washington.
  • At the time, Amazon was under pressure to raise prices and become profitable.
  • Sinegal explained Costco's philosophy of working hard to charge customers less.
  • Bezos reversed Amazon's policy on raising prices the next day, adopting Sinegal's approach.
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