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Is Netflix Fumbling Ads?
The Town with Matthew Belloni
Value of Addressable Advertising in Streaming Services
In the evolving world of streaming services like Netflix, the shift towards reduced ad loads necessitates higher pricing to achieve targeted results. Marketers may not need to pay a premium for targeted advertising if it is truly addressable, as it represents fair value. However, the capability of offering specific targeted ads during live events like football games, based on individual profiles, is still a work in progress. The concept of ensuring ads reach the right audience through addressable advertising is gaining traction, providing buyers with more information and control over ad placement.
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