1min snip

The Espresso Hour cover image

Writing Twitter Threads, 101 with George Mack

The Espresso Hour

NOTE

Craft Compelling Threads: Structure for Impact

Effective threads can be categorized into three types: storytelling, frameworks, and actionable takeaways. Each type can stand alone or combine elements from all three. The success of a thread hinges on a strong 'lead and tweed'—it must clearly convey the purpose, target audience, and expected benefits. If these key questions are not addressed, the audience may lose interest and clarity on the thread's value.

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