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The 7 Human Hijacks - Covert Marketing Methods the Brain Can't Resist
My First Million
Seven Hijacks to Make Your Message Stick
To successfully hijack the attention of customers, follow these seven steps: 1) Make it about them and emphasize the benefits. 2) Turn it into an event that attracts a crowd. 3) Demonstrate powerfully, like PT Barnum did with his daring stunts. 4) Back it up with unquestionable proof, such as expert endorsements. 5) Change their daily behavior, whether it's adding something new or modifying an existing habit. 6) Sell them the dream, like a movie star smile or improved digestion. 7) Help them rebel or feel superior by providing tools and a badge to join a cause.
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