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#13 How to manage stakeholders and foster alignment | Bruce McCarthy, author of Product Roadmaps Relaunched and Aligned
Scandinavian Product Podcast
Align Your Roadmap with Objectives
To foster alignment within an organization, a strategic roadmap must be built upon clearly defined objectives and a cohesive vision for the company. Without a solid foundation of shared goals, a roadmap can devolve into a mere list of features and timelines that lack strategic direction. It's essential to focus on these objectives first, ensuring that all teams, including sales and marketing, are in sync and aligned with the overarching plans. This alignment helps secure buy-in from executives and board members, thus enhancing the effectiveness of the roadmap.
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