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Discover the Game of Inches for Marketing Success
The key to marketing success lies in focusing on the game of inches, where the best marketers excel by discovering the 10-15% that sets them apart from others in the field. This approach emphasizes leveraging data and creating personalized variations to target micro segments effectively. By mastering this game of inches, marketers can outperform traditional strategies and adapt to the evolving era of marketing, characterized by AI and other advancements.