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How do you build an organic marketing engine for your business? (#197)
Marketing Against The Grain
Utilizing Competitive Analysis and Internal Data for Keyword Research
Keyword tools provide initial guidance on search terms, but competitive analysis is crucial to identify relevant keywords that competitors rank for and you don't. Internal data from products can offer valuable insights for content strategy. All data for keyword research should be prospect customer-centric, focusing on what potential customers are searching for rather than the company's preferences.
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