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Nike
Acquired
Nike's Brand Halo Strategy for Athletes
Phil Knight, the founder of Nike, made a fortune by keeping full ownership of his company. His 46% stake at the IPO made him worth $178 million, and now he's worth $40 billion. Nike's strategy revolves around creating top-notch products for athletes, building a strong brand among them, and then expanding to a wider audience without compromising quality. Athletes serve as billboards and Netflix shows, with their following on social media resembling a reality TV show.
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