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Utilizing Website Conversion Objective
The website conversion objective is often overused in marketing campaigns, particularly among businesses targeting small niche markets. Despite its popularity, this objective can lead to significant success depending on the market size and target audience. It allows businesses to achieve quick returns on their advertising investment by showing ads on platforms like Facebook, Instagram, or Reels. However, the competitive nature of this approach, especially in industries like health and wellness, can pose challenges as all competitors vie for the same target audience.