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S4 E8: Takeaways from Commerce Summit/Temu’s Dirty Secrets/Bullshit Awards
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Effective Subscription Funnels: The One to Two Purchase Approach
Explaining the ease of canceling a subscription is important messaging that should be included on product pages./nDirect-to-subscriber funnels are unnatural and typically result in shorter customer LTV and higher customer turnover./nOffering a one-to-two purchase funnel before asking someone to commit to subscribing can lead to longer customer LTV and better retention rates./nIncentivizing people to subscribe first may result in worse customer retention rates and more frequent chargebacks./nThe number of chargebacks from subscriptions has become a significant issue.
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