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Andrew Wilkinson's $20,000 to $260,000,000 story
My First Million
Negotiating Real Estate Agent Incentives
In negotiating the sale of a house, the speaker realized the importance of understanding incentives. They incentivized the agent by offering a higher percentage of the sale above a certain price, and imposed a penalty for not achieving a minimum price. This motivated the agent to push for a higher offer, demonstrating the significance of understanding what truly moves the needle for a person's behavior.
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