My First Million Andrew Wilkinson's $20,000 to $260,000,000 story
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Nov 22, 2023 
Andrew Wilkinson, founder of Tiny, shares his journey from $20,000 to a staggering $260 million. He discusses the 'Profit First' approach to financial success and the importance of effective networking. Andrew unveils his unique 'Barnacle on the Whale Strategy' for scaling businesses without traditional marketing. He recounts thrilling experiences, like sending a private jet to a friend and crashing the Oscars afterparty. Their conversation dives into the value of simple business strategies and the power of genuine relationships in entrepreneurship.
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Boring is Sexy
- Focus on "boring" business improvements instead of flashy announcements.
- These small changes, like raising prices or optimizing packaging, often yield significant profit growth.
Simple Wins
- Shaan Puri's video streaming startup focused on complex features, neglecting their profitable birthday alarm app.
- Raising prices and implementing Stripe's automatic card updates yielded substantial profit increases for the simple app.
Bakery vs. Job Board
- Andrew Wilkinson bought a bakery, a complex business with low profit margins, for sentimental reasons.
- His simple job board, WeWorkRemotely, generated significantly higher profits with minimal effort after acquisition and optimization.
