Elevating Middle Managers' Role

Research shows that excellent CEOs prioritize their middle managers by enabling them to coach and connect people. By retaining and rewarding top middle managers and giving them time and space to focus on coaching, CEOs elevate their role. This approach is crucial in sales where managers need time to coach their team. When sales managers are not stressed about individual quotas, they can foster a team-focused approach. Successful CEOs also involve customers in the change process, making them the focus of transformation.