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(IHP) Amazon's Founding Part 2

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Barnes & Noble's Meeting with Jeff Bezos

In 1996, the Rigio Brothers, founders of Barnes & Noble, met with Jeff Bezos. They admired Amazon but believed if they sold books online, they would surpass Amazon. Barnes & Noble wanted a partnership, but Bezos had a bigger vision. Get Big Fast became Amazon's motto as Bezos aimed to challenge Barnes & Noble's dominance in the book retailing industry.

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