
(IHP) Amazon's Founding Part 2
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Barnes & Noble's Meeting with Jeff Bezos
In 1996, the Rigio Brothers, founders of Barnes & Noble, met with Jeff Bezos. They admired Amazon but believed if they sold books online, they would surpass Amazon. Barnes & Noble wanted a partnership, but Bezos had a bigger vision. Get Big Fast became Amazon's motto as Bezos aimed to challenge Barnes & Noble's dominance in the book retailing industry.
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