(IHP) Amazon's Founding Part 2

Discover the pivotal moments that transformed Amazon from a humble online bookstore into a dominant e-commerce giant. The narrative delves into Jeff Bezos' bold 'Get Big Fast' strategy and the key media coverage that fueled its growth. Gain insights into the risks and acquisitions that characterized Amazon's early days, alongside the leadership lessons from dot-com innovators. Experience the struggle against established retailers and the unique position Amazon carved out in the market, solidifying its status as a powerhouse in global retail.