Techmeme Ride Home (IHP) Amazon's Founding Part 2
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Jul 4, 2023 Discover the pivotal moments that transformed Amazon from a humble online bookstore into a dominant e-commerce giant. The narrative delves into Jeff Bezos' bold 'Get Big Fast' strategy and the key media coverage that fueled its growth. Gain insights into the risks and acquisitions that characterized Amazon's early days, alongside the leadership lessons from dot-com innovators. Experience the struggle against established retailers and the unique position Amazon carved out in the market, solidifying its status as a powerhouse in global retail.
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Knee Pads to Packing Tables
- Early Amazon employees, including Bezos, packaged orders on the floor.
- An employee suggested packing tables, which Bezos considered brilliant.
Calculated Growth
- Amazon's slow, deliberate growth pre-1996 allowed it to refine its model.
- This approach contrasted with the "get big fast" strategy adopted later.
Get Big Fast
- The Wall Street Journal article alerted competitors like Barnes & Noble to Amazon.
- This prompted Bezos to accelerate growth, adopting the "get big fast" strategy.
