Amazon's Early Growth and Strategic Vision

This chapter examines the pivotal moments in Amazon's evolution during the mid-1990s, highlighting Jeff Bezos's strategic decisions that attracted significant venture capital investment. It discusses the impact of media coverage on Amazon's aggressive growth strategy and the competitive challenges posed by established retailers like Barnes & Noble. Additionally, the chapter reflects on the volatile nature of Amazon's stock and the evolving perceptions of its profitability amidst its rapid expansion.