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Rory Sutherland – Moonshots and Marketing - [Invest Like the Best, EP.191]
Invest Like the Best with Patrick O'Shaughnessy
Practical Rules Over Theoretical Averages
Life should be seen through the lens of human experience rather than as a statistical average. The rule of not drinking for three consecutive days each week in the UK is not flawless, but it is beneficial for allowing the liver to recover, reducing the risk of alcohol dependency, and fostering social agreement in practicing abstinence. Implementing binary rules like this is more effective than rules based on quantity for human adherence.
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